Communication, social, information, optimization, positioning, storytelling, engagement: this is the future. New methodologies and evolving tools are the basis for a powerful digital communications that must take account of continuous and rapid changes.

The user interaction and involvement is crucial for building a strong and positive brand reputation.

Collecting as many contacts as possible is the key to success for any company. Millions of pieces of information travel on the web every day: speed, efficiency, flexibility, exchange, availability, and ease are top priorities.

“New ways of interacting to create and strengthen market position”

ANALYTICS

Data analysis is fundamental for an appropriate web marketing strategy in order to identify and manage the actions and tools required to achieve objectives. At the preliminary stage, studying data allows us to understand the company’s specific characteristics/issues and to define targeted strategies. When carrying out digital campaigns, it allows us to monitor the campaigns to ensure they are functioning correctly and to make adjustments to improve the online experience of users.

• Traffic Data Analysis
• Performance Monitoring
• ROI (Return on Investment) Assessment
• Reports

“Analyze, interpret, plan”

SEO (SEARCH ENGINE OPTIMIZATION)

Indexing the site on the main search engines (Google, Bing, Yandex) through SEO (Search Engine Optimization) initiatives aimed at improving its ranking in search results. This activity requires an increasingly extensive skill set: technique and creativity both play their part in an integrated approach capable of moving the right levers, from social media marketing to web advertising, to ensure maximum visibility for the site:

• Identifying USPs (Unique Selling Propositions)
• Keyword analysis and definition
• SEO-oriented copy
• Directory
• Geolocation

“We make your site reachable, visible, successful. Everywhere!”

WEB ADVERTISING

There are many extremely powerful web marketing tools that can be used to spread the word about your brand and communicate with your target audience. Effective, highly profiled campaigns capable of engaging with a defined target, selecting the best online advertising opportunities to maximize the return on investment.

• Banner
• Google Ads
• Display Advertising

“Reaching, conquering and strengthening new markets.”

SOCIAL MEDIA STRATEGY E MANAGEMENT

Social media has changed the way we communicate and is now a part of people’s daily lives. Managing social media communication is a powerful opportunity to proactively establish your brand presence, to reach and engage with more customers and potential customers, and to better understand their needs and desires.

We analyze and utilize the social media landscape to determine the most suitable networks to get your brand’s message across. Content management and action plans aimed at engagement in order to build a community of active users with a high customer retention rate. Analysis, strategy, drafting of editorial plans, creation and management of social media advertising campaigns.

• Facebook
• Twitter
• Pinterest
• Instagram
• Linkedin
• Youtube

“We study the attitudes of your potential customers in order to open up a dialogue, engage and motivate them.”

EMAIL MARKETING

The creation of customer-profiled databases is one of the most important marketing assets that any company can have and is the basis for structuring an effective email marketing campaign. We turn your contacts into a valuable resource by creating targeted and persuasive content. We also design eye-catching graphics to guarantee a high conversion rate.

“People are always interested in interesting content”

DIGITAL PR

The website is the starting point, but we need to create a web of appropriate relationships to ensure as many users as possible know about it. Through research that is non-stop and ever-changing, just like the dynamics of the online world, we identify the channels that offer the best opportunities for communication. To increase brand awareness and convey your message in a more incisive way, we select the web’s most authoritative voices.

• Analysis
• Strategy
• Identifying influencers/opinion leaders
• Connecting with brand ambassadors
• Publishing on specialist blogs and websites
• Storytelling

“Effective action to create the best brand reputation possible”

BRAND REPUTATION ONLINE

Analyzing a brand’s online reputation is necessary in order to get an accurate overview of how the brand is perceived by users. This knowledge allows us to devise initiatives aimed at expanding brand awareness and strengthening the brand’s credibility. Effective management of the critical issues and specific features of each review platform.

• Brand reputation analysis
• Optimizing online presence on various review platforms
• Managing critical issues

“Spreading and increasing brand awareness through targeted initiatives that stand out!”