A set of integrated tools and digital marketing activities with the aim of rationalizing and maximizing results for complex processes such as online sales and lead generation.
Using a well-defined marketing strategy as a starting point, marketing automation allows all data from both online and offline activities to be integrated into a single software environment.
In light of the information gathered, automatic marketing actions can be set up with the aim of driving sales and increasing contact acquisition from websites and e-commerce sites.
Using a marketing automation system allows us to manage:
- email marketing
- landing pages
- contact profiling and scoring
- campaign management
- lead management
- social media marketing
- marketing analytics
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