A set of integrated tools and digital marketing activities with the aim of rationalizing and maximizing results for complex processes such as online sales and lead generation.

Using a well-defined marketing strategy as a starting point, marketing automation allows all data from both online and offline activities to be integrated into a single software environment.

In light of the information gathered, automatic marketing actions can be set up with the aim of driving sales and increasing contact acquisition from websites and e-commerce sites.

Using a marketing automation system allows us to manage:

• email marketing
• landing pages
• contact profiling and scoring
• campaign management
• lead management
• CRM
• social media marketing
• marketing analytics